Bettha
A startup that connects talents and did not yet know exactly what it wanted to be. My main goal was to help answer that question.
A startup that connects talents and did not yet know exactly what it wanted to be. My main goal was to help answer that question.
Company
Bettha
Year
2022
Project Types
Creative Planning / Branding
Featured Brands
Bettha, Google, Bauducco, Santander
Led the acquisition squad in a partnership with Google for distributing technology scholarships. After implementing the strategy, we went from 24,000 (accumulated over 6 months) to 52,000 sign-ups in 1 month, with lower investment than the previous period.
Led the acquisition squad in a partnership with Google for distributing technology scholarships. After implementing the strategy, we went from 24,000 (accumulated over 6 months) to 52,000 sign-ups in 1 month, with lower investment than the previous period.
I also diagnosed the lack of a coherent brand identity and led Bettha's rebranding with Sesh studio; created and coordinated an in-house agency with workflows, creative direction, and management of a multidisciplinary team; and contributed with content strategies, activations, and business proposals throughout the entire journey, for brands like Bauducco and Santander.
I also diagnosed the lack of a coherent brand identity and led Bettha's rebranding with Sesh studio; created and coordinated an in-house agency with workflows, creative direction, and management of a multidisciplinary team; and contributed with content strategies, activations, and business proposals throughout the entire journey, for brands like Bauducco and Santander.
