ESPM
Before my professional experiences, I was already developing strategic thinking. These projects were developed throughout my undergraduate degree at ESPM and reflect my approach to communication: with research, method, and perspective.
Before my professional experiences, I was already developing strategic thinking. These projects were developed throughout my undergraduate degree at ESPM and reflect my approach to communication: with research, method, and perspective.
Company
ESPM
Year
2020
Project Types
Various
Featured Brands
- - -
Trend Hunting Project (2020) that won the challenge evaluated by a Consumer Insights representative from Ambev, on the theme "Ageing". We mapped social and behavioral changes to define the trend "Quest for performative ageing" and developed strategic positioning recommendations for the brand.
Trend Hunting Project (2020) that won the challenge evaluated by a Consumer Insights representative from Ambev, on the theme "Ageing". We mapped social and behavioral changes to define the trend "Quest for performative ageing" and developed strategic positioning recommendations for the brand.
Highlight goes to the Final Year Thesis, where we analyzed how Twenty One Pilots uses transmedia narratives to build and sustain one of the most engaged fan cultures in the world, bringing the band closer to the lovemark concept. We identified seven strategic concepts behind this relationship and concluded how disruptive actions separate a good strategy from an unforgettable one.
Highlight goes to the Final Year Thesis, where we analyzed how Twenty One Pilots uses transmedia narratives to build and sustain one of the most engaged fan cultures in the world, bringing the band closer to the lovemark concept. We identified seven strategic concepts behind this relationship and concluded how disruptive actions separate a good strategy from an unforgettable one.
I also developed conceptual proposals as study objects covering content strategy for Nike, podcast strategy for the Disney+ launch in Brazil, and branded content strategy for Budweiser, among many others.
I also developed conceptual proposals as study objects covering content strategy for Nike, podcast strategy for the Disney+ launch in Brazil, and branded content strategy for Budweiser, among many others.
