São Paulo FC
Being part of the club you love is not just a privilege: it is a responsibility. At SPFC I worked as Planning and Creative Assistant in the Marketing department, working on activations, campaigns, sponsorships, and events.
Being part of the club you love is not just a privilege: it is a responsibility. At SPFC I worked as Planning and Creative Assistant in the Marketing department, working on activations, campaigns, sponsorships, and events.
Company
São Paulo FC
Year
2021
Project Types
Creative Planning
Featured Brands
São Paulo FC, Brahma, Prime Video, Roku
I took part in the executive production and filming of the documentary produced in partnership with Brahma (with my name in the credits). It was a project of greater complexity and reach during my time at the club, which put me in touch with audiovisual production, brand storytelling, connection with the audience, and the weight of a partnership with one of the largest beverage brands in the country.
I took part in the executive production and filming of the documentary produced in partnership with Brahma (with my name in the credits). It was a project of greater complexity and reach during my time at the club, which put me in touch with audiovisual production, brand storytelling, connection with the audience, and the weight of a partnership with one of the largest beverage brands in the country.
Still in the sponsorships area, I worked on campaigns for various clients, including a targeted action with Amazon Prime Video for the Libertadores, which had wide repercussion in sports media. In addition, I conceived the concept for Roku's sponsorship ad, which consisted of turning the Morumbi big screen into a Smart TV using the brand's device, resulting in more than 25 positive articles about it.
Still in the sponsorships area, I worked on campaigns for various clients, including a targeted action with Amazon Prime Video for the Libertadores, which had wide repercussion in sports media. In addition, I conceived the concept for Roku's sponsorship ad, which consisted of turning the Morumbi big screen into a Smart TV using the brand's device, resulting in more than 25 positive articles about it.
I worked on activations for multiple championships across all the club's sports and contributed directly to initiatives for women's football, like the welcome tribute to player Formiga. I was also co-responsible for hospitality at the first matches with fans after the pandemic and took part in sponsor prospecting and management processes, among many other achievements.
I worked on activations for multiple championships across all the club's sports and contributed directly to initiatives for women's football, like the welcome tribute to player Formiga. I was also co-responsible for hospitality at the first matches with fans after the pandemic and took part in sponsor prospecting and management processes, among many other achievements.
